Well, I'd like to take you back to 2010. It was a big year around the world.Lots of things happened.
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2010 was a year for disasters, for example, the BP Deep Horizon oil drilling platform exploded in the Gulf of Mexico killing eleven workers and causing massive oil pollution, approx 134 million gallons, of the marine environment.
2010 was a year for technology successes, for example, the Solar Impulse, a Swiss solar electric aeroplane, was successful in achieving the first 24 hr flight for a solar plane.
2010 was also a big year for the science around storytelling.
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Three researchers, Greg Stephens, Lauren Silbert and Uri Hasson, published a paper in the Proceedings of the National Academy of Science of the USA, that recorded their findings about storytelling and neural coupling.
Here's the link for the academic paper: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2922522/
What did they do in the depths of Princeton Uni?
They organised an MRI scanner and recruited One native-English speaker, one native-Russian speaker, and 12 native-English listeners, ages 21–30 years.
First of all they recorded the two speakers telling a story while they scanned the neural activity in their brains. Then they told the listeners that they were going to listen to a story while having their brain scanned and they were told to "please pay attention because you will be asked to write down the story immediately after the scan."
They then compared the scans. What did they find? - neural coupling.
When a listener was actively engaged in the story, the same areas of the brain lit up as the person telling the story.
When a listener couldn't engage in a story, for example, the story was told in Russian, no neural coupling occurred.
Also, when a listener was actively engaged in a story, the listener would begin to predict what was going to happen in the story ahead of the storyteller.
In the Story SpaceWell for storytellers this was a big event but also no real surprise. Storytellers know when their audience is engaged. We use our own jargon to describe it - 'in the story space', 'hooked', 'right there'.
We also know how to bring stories alive for our listeners.