Wednesday, April 19, 2006

Injecting Power into Corporate Communication

I've just been completing a web page update to add the details of the corporate storytelling workshop being hosted by the Institute of Continuing and TESOL Education (ICTE - UQ). I must admit that the title of the workshop embarasses me a little. It sounds almost like a military workshop. I couldn't help thinking about the power of storytelling.

Over Easter I heard many stories as my father-in-law, John Tunny, revisited the scenes of his upbringing and early married life in a number of small country towns in north west New South Wales. These were healing stories - good to hear - pleasing to the ear. They had such a positive energy.

As I was thinking about this the ABC news was playing on the radio. It came to me that the 'news' is impossible without stories. They speak of characters in settings of place and time. They detail problems and solutions. Mind you they are pretty brief and matter of fact stories, stripped of niceties and personal details. Still they have power. It's a power to communicate seriously and effeciently.

It's a different type of power to those of community stories mind you. When I think about the Charleville Generational Learning digital stories. These stories build social capital and personal power.

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